Comparison Of Multiple Criterion Decision Making Methods For Evaluation Parsian Banks E-Readiness For ECRM Implementation
نویسندگان
چکیده
The Evaluation of eCRM implementation in most of organizations will witness an increase in efficiency, staff satisfaction, and eventually customer satisfaction. The objective of this paper is to apply and compare the analytic hierarchy process (AHP), Fuzzy AHP and Fuzzy Topsis methods to evaluate the Parsian banks’ readiness in ECRM implementation. Primary data have been collected by means of questionnaires and the effective factors have been classified using the statistical analysis with the SPSS software. Then, these factors were ranked using AHP, Fuzzy-AHP and Fuzzy-Topsis methods.
منابع مشابه
A Multi-layer Architecture Based on MCDM Methods to Select the Best E-Readiness Assessment Model According to SWOT Analysis
E-readiness is one of the major prerequisites for effective implementation of e-government. For the correct implementation of e-government, it is needed to accurately assess the state of e-readiness in desired community. In this regard, there are models to assess, but the correct choice of model is one of the most important challenges in this area. The process of evaluating and selecting the ap...
متن کاملComparison and evaluation of three methods of multi attribute decision making methods in choosing the best plant species for environmental management (Case study: Chah Jam Erg)
Today, environmental crisis and loss of natural resources are the principle causes of the creation of environmental management systems. The optimal management of natural resources requires the assessment and classification of ecological and environmental potentials. Using this method, the abilities and restrictions of resources can be recognized, and their future trends can be predicted. Nebka ...
متن کاملHorizontal representation of a hesitant fuzzy set and its application to multiple attribute decision making
The main aim of this paper is to present a novel method for ranking hesitant fuzzy sets (HFSs) based on transforming HFSs into fuzzy sets (FSs). The idea behind the method is an interesting HFS decomposition which is referred here to as the horizontal representation in the current study. To show the validity of the proposed ranking method, we apply it to solve a multi-attribute decision-making ...
متن کاملComparing performance of organization on implementation of customer relationship management systems using ANP and TOPSIS hybrid approach
As the customers are the main reason of the formation and survival of the organization, not only understanding their obvious needs, but also forecasting, determining and guiding their hidden needs, design and implementing plans of offering services for meeting these needs for attracting customers are among cornerstone of any activity in the organization. In this research, one compares the perfo...
متن کاملPresenting a New Model for Bank’s Supply Chain Performance Evaluating with DEA Solution Approach
Data Envelopment Analysis (DEA) is a method for measuring the efficiency of peer decision making units (DMUs) with multiple inputs and outputs. The traditional DEA treats decision making units under evaluation as black boxes and calculates their efficiencies with first inputs and last outputs. This carries the notion of missing some intermediate measures in the process of changing the inputs to...
متن کامل